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Strategic Plan

At the Museum of Madagascar, our mission is to celebrate and preserve the unique natural and cultural heritage of Madagascar, an island rich in biodiversity, history, and human stories. This strategic plan outlines our vision for the future—fostering education, inspiring conservation, and building a global community passionate about Madagascar's treasures. Join us as we chart a path toward innovation, sustainability, and greater accessibility, ensuring the legacy of Madagascar is shared and safeguarded for generations to come.

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Museum of Madagascar Strategic Plan 2024

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Strategic Goals

  1. Enhance Visitor Experience

    • Objective: Develop interactive exhibits that feature Madagascar's natural history and biodiversity.

    • Action:

      • Conduct visitor surveys to gather feedback.

      • Invest in technology (animatronics, interactive stuff) to create engaging displays.

  2. Strengthen Community Engagement

    • Objective: Build partnerships with local businesses and schools to promote Madagascar's natural history.

    • Action:​

      • Host community events

      • Offer educational programs for schools and libraries.

  3. Expand Collections and Research

    • Objective: Grow the museum's collections to include diverse specimens from Madagascar.

    • Action:

      • Collaborate with researchers and conservationists.

      • Contact zoos, museums, and other institutions in order to procure specimens on loan.

      • Secure funding for new acquisitions.

  4. Increase Awareness

    • Objective: Enhance the museum’s profile through marketing (online and community).

    • Action:

      • Create a marketing strategy using social media and local partnerships.

      • Create engaging content (blogs, videos) that highlight exhibits and events.

      • Collaborate with tourism boards to promote the museum as a key destination. (Flyers in hotels and such)

  5. Ensure Financial Sustainability

    • Objective: Diversify income to support the museum’s continuing operations and future growth.

    • Action:

      • Explore grant opportunities and sponsorships. (Nearby universities and local businesses?)

      • Develop a membership program with exclusive benefits. (What benefits?)

      • Create a unique merchandise line inspired by Madagascar’s culture and unique biodiversity. (Lemur stuffed animals, keychains, the whole nine yards)

Evaluation and Metrics

  • Visitor Attendance: Track monthly and annual visitor numbers.

  • Community Participation: Measure engagement through events.

  • Collection Growth: Monitor the number of new acquisitions and partnerships established.

  • Financial Performance: Review income sources and expenditures quarterly.

  • Visitor Feedback: Analyze the feedback from surveys.

 

Timeline

  • Year 1: Focus on enhancing visitor experience and increasing community engagement. (Community feedback tweaks and hosting community events/marketing)

  • Year 2: Expand our collections and further strengthen marketing efforts. (Focus on procuring new specimens and expanding exhibits, put money towards online and comminute marketing using new stuff)

  • Year 3: Review financial strategies and implement sustainable practices for the future. (Look at what works and cut where needed)

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